Why do some leads convert into sales meetings while others don’t? Is it the quality of your data? Is it the script your BDR team is using? Or is it something else?
Let’s ask Ryan O’Hara. A highly successful marketer whose job is now solely focused on setting up sales meetings. Let’s examine which leads stand out, and which fall short, and what makes them so different.
“ Half the battle is just standing out. Being one of those people doing one of those things, but doing it in a way where you're like, 'Hey, this person doesn't suck!' ”