Header Live Q&A 20230112

Designing ABM Campaigns for Champion-Driven B2B Sales

In B2B, no one buys alone. So your pipeline can’t be filled with B2B deals until you empower your buying champions to win over their stakeholders, influencers, and fellow decision-makers.

What key facts and stats will their Finance team need to approve the purchase?
How will IT validate this in their existing tech stack?

Designing ABM campaigns that empower your B2B champions takes focus, data, and a bit of luck. Let's learn how to do this right with ABM and growth marketing expert, Mason Cosby, Director of Growth at Gravity Global.

“ To optimize your ABM campaigns on an ongoing basis, look at your Closed Lost data for your best fit customers and ask, 'Why did we lose that?' ”

- Mason Cosby, Gravity Global