Driving Growth with Search and Content Optimization
Every good lead is inbound. By which we mean your prospect reciprocates your targeting and content marketing efforts by starting their journey towards your brand.
How you design your website, and your content across 3rd party sites significantly impacts how your buyers find you via social and search. To understand how this works across your funnel, let’s talk to an expert in search marketing and website optimization.
Watch this fast-paced Q&A with Andy Crestodina, Co-Founder and CMO of Orbit Media.
“ The second page of a buyer’s website visit is the most important page, and the page for which it’s critical to emulate a sales conversation. ”
- Andy Crestodina, Co-Founder and CMO of Orbit Media