Account Based Marketing empowers large sales and marketing teams to connect with buyers on a 1-to-1 basis. It’s content marketing at its finest.
But how do you personalize brand touch points at scale? Especially when a single strategic account can take months to move forward? What data do you need to achieve this? Where does this data live?
Let’s ask Jenny Coupe, Senior Vice President for Global Revenue Marketing at ActiveCampaign. Jenny is recognized as One of the Top 50 Women in Revenue Marketing, and she’s been part of 9 tech exits throughout her career.
“I think the real magic of Account Based Marketing is when you intersect your key-fit and intent data to actually deliver the most relevant message to your prospect.”